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Marketing reflections on learning outcomes

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of marketing theory covered in this course. The interpretation will be aimed at emphasizing the practical importance of marketing today. MARKETING: EVOLUTION AND PURPOSE The idea of marketing must have existed for many centuries. Yet, at the beginning it probably was not so sophisticated theory as it is today. Because of the globalization and rapid development of information technologies people, or market participants, have been urged to systematize their market experience into a well-organized theory. In our course of study the marketing has been defined by the term that sounds more specif

Название: Marketing reflections on learning outcomes
Дата публикации: 2004-10-10


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