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Message Medium Receiver
Encoding Decoding
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Sender Noise Message
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Feedback
1. Message: a purpose to be conveyed
2. Encoding: converting a message into symbols
3. Channel: the medium a message travels along
4. Decoding: retranslating a sender’s message. Difficulties may occur here, especially in intercultural communication.
5. Feedback: returns the message to the sender and provides a check on whether understanding has been achieved.
Noise: any disturbance that interferes with the transmission, receipt or feedback of a message
Attachment 2 [51]
HIERARCHY OF CHANNEL RICHNESS
Channel Type of message Information medium
Richness
Richest Nonroutine, ambiguous
 | |
Face-to-face talk
Telephone
Electronic mail
Memos, letters
Flyers, bulletins, general reports
Leanest Routine, clear
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Реферат опубликован: 16/05/2006